Gumnut Park

Gumnut Park was a branding assignment completed during my time at Swinburne University. The objective was to rebrand an existing caravan park, redesigning its visual identity to enhance its overall appeal, reflect its values, and strengthen its market presence. The project involved a full visual overhaul, including a new logo, typography, signage, and promotional materials designed to align with the park’s natural setting and family-friendly atmosphere.

The colours chosen for the brand were inspired by the earthy, organic tones of the Australian bushland surrounding the park. I selected a palette of warm browns, muted greens, and soft neutrals to evoke a sense of grounding, comfort, and connection to nature.